Cudjoe, Your Goal Should Be Profits, Not Traffic- This was what I found when I decided to check my email today.  I was surprised! Won’t you had being in awe just as I was?  I took a very keen interest and decided to read that particular mail in a hurry. But after several attempts to reading the email proved futile, I realized I’ve run out of credit. In a haste, I bashed out to look for credit only to be hit with another calamity of low current. So in real sense, this post should had being written yesterday.

Now let me move on to what that particular email entailed. It was from Daniel Socco of Daily Blog Tips and it reads like this;

One mistake that many new webmasters and online entrepreneurs make

is to focus on generating website traffic.

This is the logic they follow: build a website, work until it is

getting a huge amount of traffic, figure out how to monetize that

traffic.

While this might actually work if you get lucky, it is definitely

not the best route to follow. There are plenty of cases of websites

and Web 2.0 companies that went bankrupt despite having millions of

monthly unique visitors. How so? Simple: they couldn’t monetize the

service efficiently, and sustaining the servers and the staff was

consuming far too much money.

Traffic is certainly vital on the Internet, but it should be seen

as a means to an end, and not the end itself. Just think about it:

would you rather have a website that receives 10 million unique

visitors monthly and that makes $5,000 in profits, or a website

that receives only 20,000 unique visitors monthly but makes $50,000

in profits?

As soon as you start working on the idea for a new website or

company, you need to figure out where the profits are going to come

from. Here are some of the questions that you might wanna ask

yourself: Who is going to gain value from my service or product?

Who is going to pay for it? How is he going to pay? Will my costs

be lower than my revenues?

This principle should also affect the type of website and business

model you end up choosing. For instance, do you know why experienced

online entrepreneurs prefer to sell their own products or to work

with affiliate marketing instead of building advertising-based

websites? Because the first two models need a lot less traffic to

make decent money.

The takeaway message is: you are ultimately aiming for profits, not

traffic.

So what did you deduce after reading the message? Maybe just like myself-Cudjoe, you’re building an empire in this blogosphere with your main focus now on traffic. But more traffic doesn’t necessarily equals money. My perception with regards to traffic has now totally changed. Certainly not every traffic brings the profits. What’s the use of building a site which brings those millions as in traffic but yields no significant profits?  As Sergio once said, not every blogger is interested in money. Maybe you belong to this group but I don’t. My blog is my on online business and I decide to treat it as such.

Daniel Socco has really brought out some great points which can’t just be taken lightly. You might not may be agree with him but I do. Simply provide value and aim for the profits and not traffic. Many bloggers are more obsessed with their Alex Ranking and how fast its reducing, that’s  how quickly their traffic is  increasing . But what’s the use, when those traffic don’t bring the profit.

I was surprise when my blogspot site received an offer from an advertiser even though it was languishing in the 20^th millions according to Alexa and the advertiser was willing to purchase an adspace for more than three months. The deal was sorted out amicably and all parties involved were happy at the end. I asked my advertiser why he was interested in that blogspot site and not a site with a custom domain. And his answer was simple, those traffic were directed.

Hence focus on traffic which buys and not necessarily come and go just like that. You can’t simply be managing an affiliate site selling cosmetics and be promoting it on blogger forums. That’s certainly going to be insane. The traffic might be coming in alright  but the net profit is certainly going to be zero!

So what more do I have to say? Nothing!  Oh no, I have one more this to say. Blogger…(put your name there), Your goal Should be PROFIT not TRAFFIC.

Your Turn now!

Do share your thoughts on this. Hey, feel free to say whatever is on your mind.